So, as you all may know- with this latest release I have decided to start taking myself seriously. Not just as a writer and author, but in the whole enchillada. I determined to launch On Borrowed Luck more professionally. I lined up newsletters and promotional opportunities. Then I decided I needed to jump in with both feet, and decided to try my hand at paid promotion services. I lined up social-media promotional services, and then added in FB marketing services.
Well—- while it was a good learning experience, overall it was a dismal result. I was less than satisfied with the services. Granted, they did provide precisely what they offered, but I don’t think it was nearly as well managed as it could have been. The biggest issue I had- was the lack of responsiveness from the providers. I contacted them, expressing my concerns that maybe we needed to revisit the ads they have built because they weren’t targeting my optimal audiences. Zero response. The best response I got was “return on ROI can vary.” That’s it?!!!
Well, needless to say, I didn’t continue with them. I turned to some of the more reliable support forums, and I picked up Michael Cooper’s “Help! My Facebook ads suck.” And I went through it step by step, religiously. I am beginning to learn and understand the basics. In the end, it is costing me less and I am getting better results!
So- here are two of my FB ads. They are very similar. Tell me what you think? Would you pause to read— if you saw this on FB? What kind of book/story etc would you be expecting from it? And- if you click/clicked on it and went to Amazon’s page for On Borrowed Luck, would you be disappointed, or more interested?
My one glitch in the ad: someone since mentioned that I should specify that the books is available in Kindle-Unlimited. Oooops! (still learning:)
anyway- I should have my latest free short story SOOOnnn! Just waiting on cover art and last round of feedback from my advance readers. This week’s goal: tackle book-four! stay tuned…