Aaaaaand in today’s edition of “I’m an idiot”… We have: Let’s duplicate an ad and forget to update the link. I was lying in bed at 3 a.m. when I realized it. I restarted three ads yesterday, and one of them immediately started doing spectacularly well. An 11% result/conversion rate. CPC down to 15 cents….
September Second. Labor Day weekend. Growing up, this would be the tail end of our family camping trip. My father always took the last two weeks in Sept and we packed up the trailer and headed off. Over the years, I’ve stood on glaciers, looked down the grand canyon (I think I was too young-small…
I’ve been reading A Dagger in the Winds by Brendan Noble, and one of the things I’ve particularly enjoyed is the setting. It’s rooted in Slavic mythology, with a strong Polish/West Slavic influence, which makes it feel noticeably different from the more familiar pseudo-medieval Western European fantasy setting. First- some of these things I had…
So, I’ve been watching House of the Dragon. I won’t deny– it’s great epic television. Not as great as the first few seasons of GOT, or battlestar glactica or firefly– but it’s pretty epic. And it’s dragons who are the political power here– or rather: he who wields dragons. I think. This gets a little…
I love illustrated book covers. And, in marketing I’ve always been taught, covers with people on them sell better. Ads that feature people– sell better. But there is a huge trend in the fantasy genre for symbolic, and sometimes very busy (to my mind) cover designs. When I look at those covers- I never…
“I am artiste, I cannot work in these conditions” (spoken with a heavy accent, I don’t know which one) i also do not recall the movie this quote originally came from. But- there is also another good one: don’t let perfection be the enemy of the good. or something like that. Mostly, it means,…
For those of you who haven’t been following this series, I’ve gotten mentally sidetracked the past few weeks with my current kickstarter campaign. It just ended and did fairly well given it is only my second time. And a quick thank you to everyone who supported that. But running the campaign definitely took up a…
So, I spent countless hours working and reworking the Kickstarter campaign for Lost Mage. When I did Winter Mage, I was brand new to the platform and stumbling my way through the expectations as well as the technical aspects of creating and launching a campaign. So this time, I had a nightmare trying to…